Empowering Women and Girls
Through Sports: Las R.E.I.N.A.S Initiative
Las REINAS Women’s Initiative, developed by and for local women and girls, has improved physical and mental health by increasing equitable access to recreational facilities, open green spaces, and women-focused empowerment programs. We are deeply rooted in the Salinas, California region, where our leadership, staff, volunteers, and participants reflect our community—predominantly Latinas. United by a shared love of soccer and family, we foster belonging for women and girls of all ages and abilities, embracing cultural heritage, and
inclusivity. We recognize that when girls are excluded from sports, they miss opportunities for better physical health, improved mental and emotional well-being, and career prospects. Our vision is to continue improving physical and mental health outcomes for girls and women. Las REINAS Women’s Initiative aims to build on our success by focusing on:
R) Reducing barriers to recreational facilities and open green spaces.
E) Empowering girls and women through innovative programs and opportunities.
I) Inspiring healthy, active lifestyles with positive role models and messaging.
N) Nurturing new pathways to brighter futures through athletics and education.
A) Amplifying awareness of health resources and preventative care.
S) Sustaining athletic opportunities with long-term funding and support.
The Las R-E-I-N-A-S approach is dedicated to leveraging the transformative power of sports to enhance physical and mental health outcomes for the women and girls in our community, ensuring an enduring impact for generations to come.
Read about our success: